Translation or Localisation?

If your document has a purely commercial purpose, merely translating it may not be appropriate. Written for a specific market (it should be) and translated to access a different market, it may not help your sales if:

• your targeted audience is different
• you are using humour in the text
• legislation does not apply in the other country
• pictures in your brochure are country-specific
• access instructions to your site are local
• etc.

If this is the case, the web site or brochure need localising and not translating. It is one of the services we offer.

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